Article Results (Showing 1 - 10 of 119) RSS Alert
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Size doesn't matter in marketing.(MARKETING CLINIC)
The call came in about six weeks ago. The drycleaner was very complimentary, noting that he reads every Marketing Clinic and finds the columns...
American Drycleaner, 11/01/05 by Schilling, Roger · More from publication -
Women: the 'new' target market.(MARKETING CLINIC)
Perhaps the most challenging and exciting marketing trend since the start of the new century has been to focus attention on women as the movers...
American Drycleaner, 10/01/05 by Schilling, Roger · More from publication -
Reaching those female fans: once 'sold,' women can be extremely loyal customers.(MARKETING)
Perhaps the most challenging and exciting marketing trend since the start of the new century has been the attention focused on women as today's...
American Coin-Op, 09/01/05 by Schilling, Roger · More from publication -
The softer side of marketing.(MARKETING CLINIC)
It was one of those infamous (in the Northeast, anyhow), rainy days of last month. Our 1996 Chevy Tahoe with 220,500 miles on it (that's not a...
American Drycleaner, 08/01/05 by Schilling, Roger L. · More from publication -
Utilizing that 'soft' touch: discover a marketing technique that is virtually free of cost.(MARKETING)
It was one of those infamous, (in the Northeast anyhow) rainy days of this past July. Our 1996 Chevy Tahoe with 220,500 miles on it (that's not a...
American Coin-Op, 08/01/05 by Schilling, Roger · More from publication -
The nine secrets of a shoestring plan.(MARKETING CLINIC)
"Marketing, marketing, marketing! That's all I hear about these days. Every business publication and article I read preaches marketing. I don't...
American Drycleaner, 06/01/05 by Schilling, Roger · More from publication -
Nine secrets of shoestring marketing: customer retention, repeat business begins with building relationships.(MARKETING)
"Marketing, marketing, marketing! That's all I hear about these days. Just about every business publication or article I read preaches marketing....
American Coin-Op, 06/01/05 by Schilling, Roger · More from publication -
Make your store a destination.(Marketing Clinic)
March 2005? Yikes! Wasn't it just yesterday we were all walking around nervous, muttering something about "Y2K-compliant?" And I'll bet you a...
American Drycleaner, 03/01/05 by Schilling, Roger · More from publication -
Experience the difference: destination marketing can make your laundry stand out.(Marketing)
February 2005! Yikes! Wasn't it just yesterday that we were all walking around with nervous faces muttering something about being "Y2K...
American Coin-Op, 03/01/05 by Schilling, Roger · More from publication -
The most potent marketing tool? Beat your fellow laundry owners to the punch: start a newsletter.(Marketing)
Marketing has nothing to do with laundry, but it has everything to do with creating the proper environment so that customers will want to use...
American Coin-Op, 02/01/05 by Schilling, Roger · More from publication
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