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• From Hype to Hope - movie licensing analysis - Brief Article - Column 

  When we last looked, studio licensing folks matched their pr departments in grand promises made. Though the failure to deliver on these predictions...

  Brandweek, 06/11/01 by Seth M. Siegel · More from publication

• Toys & Movies: Always? Never? Sometimes! - the risk of obtaining licenses for toys from the entertainment industry - Brief Article 

  It hasn't been a good few years for the toy industry. The industry's giants--manufacturers and retailers alike -- have all suffered, and dozens of...

  Brandweek, 02/12/01 by Seth M. Siegel · More from publication

• Don't Lump Brands with Sweatshops 

  Most marketers are familiar with the power of religious and political conservatives to undermine products and brands which offend the...

  Brandweek, 06/12/00 by Seth M. Siegel · More from publication

• What's in a Name? Depends on the Deal 

  Unless you are a big fan of Broadway theater, you may have missed the news that the land mark Selwyn Theater has been renamed--at least for the...

  Brandweek, 04/03/00 by Seth M. Siegel · More from publication

• Catch Toy Fair, Before It Fades Away 

  Catch Toy Fair, Before It Fades Away. It's Toy Fair again, the week when Manhattan is overrun with toy marketers, retailers, industry analysts...

  Brandweek, 02/14/00 by Seth M. Siegel · More from publication

• Bogus' Revelation: It's the Brand, Swami 

  Seth M Siegel is co-chairman of The Beanstalk Group, New York, a licensing agency whose clients include Harley-Davidson, Coca-Cola, McDonald's and...

  Brandweek, 06/07/99 by Seth M. Siegel · More from publication

• The End of the Toy Industry as We Know It 

  Seth M. Siegel is co-chairman of The Beanstalk Group, N.Y., a worldwide licensing agency whose clients include Harley-Davidson, Coca-Cola, Stanley...

  Brandweek, 02/01/99 by Seth M. Siegel · More from publication

• Let's Postpone the Millennium 

  Seth M. Siegel is co-chairman of the Beanstalk Group, New York, a worldwide licensing agency whose clients include Harley-Davidson, Coca-Cola,...

  Brandweek, 01/04/99 by Seth M. Siegel · More from publication

• Schmendrick's Virtual Reality Tour - Herbert J. Schmendrick - Interview 

  Seth M. Siegel is co-chairman of The Beanstalk Group, New York, a licensing agency whose clients include Harley-Davidson, Coca-Cola, Hummer and...

  Brandweek, 06/15/98 by Seth M. Siegel · More from publication

• How Teletubbies Killed PBS 

  Seth M. Siegel is co-chairman of The Beanstalk Group, N.Y., a licensing agency whose clients include Coca-Cola, Harley-Davidson, Hummer and The...

  Brandweek, 05/25/98 by Seth M. Siegel · More from publication