Article Results (Showing 1 - 4 of 4) RSS Alert
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Above the noise: a well-defined marketing plan can set you apart from the competition
Writing a marketing plan often falls into the same category as going for a regular physical or getting your car tuned up--you know you should do...
California CPA, 12/01/04 by Sharon Berman · More from publication -
Marketing your firm from the inside out - Business Marketing
Additional vacation time or flex time may help your firm recruit and retain employees, but that's usually an insufficient incentive. In reality,...
California CPA, 12/01/03 by Sharon Berman · More from publication -
Recession-Proof Your Marketing Plan - Brief Article
In times of uncertainty or when facing a potential economic downturn, CPA firms comb their financials looking for areas to prune. Unfortunately,...
California CPA, 08/01/01 by Sharon Berman · More from publication -
New IRS threat to charitable gifts of life ins. (Internal Revenue Service; insurance) (Sales News & Trends)
New IRS Threat To Charitable Gifts Of Life Ins. For New York and 35 other states, charity does not begin at home. The maxim that it is better...
National Underwriter Life & Health-Financial Services Edition, 06/03/91 by Berman, Sharon; Radin, Sam · More from publication
