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PR disasters and how to avoid them
Ruth Shearn, managing director of RMS PR, says business leaders must learn from the recent Cadbury PR disaster... Bungling Cadbury chiefs have...
Management Services, 10/01/06 by Shearn, Ruth · More from publication -
Honesty would have been best
SIR; Mary Carmichael argues that the Cadbury brand is sufficiently robust to withstand a consumer backlash after the company withheld information...
Grocer, 07/08/06 by Ruth Shearn · More from publication
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