Online consumers vary in their tendency to believe or disbelieve online reviews. Based on an Elaboration Likelihood Model (ELM; Petty & Cacioppo,...
Social Behavior and Personality: an international journal, 02/01/09 by Peter J. Sher; Sheng-Hsien Lee · More from publicationForget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
In the highly publicized chicken wars, KFC seems to be winning the financial battle over El Pollo Loco. But is it really fair to compare the smaller chain to Colonel Sanders' empire?
Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.
