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International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe*

We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The...
Journal for East European Management Studies, 07/01/08 by Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; Chelly, David · More from publication
Polish nightclubs and bars: Management insights into what customers really want*

This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences...
Journal for East European Management Studies, 04/01/08 by Skinner, Heather; Kubacki, Krzysytof; Parfitt, Scott; Moss, Gloria · More from publication

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Your Work Brazil: Hot Beaches, Hot Parties, and a Hot Job Market

Brazil: Hot Beaches, Hot Parties, and a Hot Job Market

Latin America’s biggest economy has weathered the downturn well and is in need of talent. Plus, it’s gearing up for the 2016 Summer Olympics.
Your Industry Google's Secret Weapon for Chrome OS: YouTube

Google's Secret Weapon for Chrome OS: YouTube

Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won’t. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a computer that is one click [...]
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.