Article Results (Showing 1 - 10 of 221) RSS Alert
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Dog Day Afternoons - Armour hot dog brand promotion - Statistical Data Included
No, the pairing of hot dogs and baseball is not an original idea, but don't tell that to the folks at Armour. Marketers repositioned the ConAgra...
Brandweek, 07/16/01 by Sonia Reyes · More from publication -
Dean Foods Thinks Big With Yo-Burst Push - launches new yogurt line - Brief Article
Angling to capture market share from General Mills and other major yogurt players, Dean Foods is launching Yo-Burst, its first refrigerated yogurt...
Brandweek, 07/16/01 by Sonia Reyes · More from publication -
Slim Jim, Vans and Others Fortify Pie Sequel - companies lined up to sponsor "American Pie" sequel - Brief Article
Universal Studios has lined up GoodMark Foods' Slim Jim beef jerky, Vans footwear, LifeStyle condoms and Sunglass Hut for tie-ins to American Pie...
Brandweek, 07/16/01 by Sonia Reyes · More from publication -
Healthy Meets Wealthy At Gourmet Fest
More than 1,800 specialty retailers, poultry processors, restaurateurs and celebrity chefs descended on the Fancy Food Show at New York's Jacob...
Brandweek, 07/16/01 by Sonia Reyes · More from publication -
Cafe Bustelo Effort Targets La Familia - Spanish advertising campaign for Rowland Coffee Roasters brand Cafe Bustelo - Brief Article
Even as it revs up to broaden brand awareness in the general market, Cafe Bustelo is launching a national Spanish TV, print and radio blitz. The...
Brandweek, 07/02/01 by Sonia Reyes · More from publication -
Ensure $27M TV Campaign Touts Health Benefits to Boomer Consumers - Ross Laboratories - Brief Article
Aiming for younger consumers beyond its core geriatric demo, Ensure this month will get a $27 million national TV push tagged "Drink to your...
Brandweek, 07/02/01 by Sonia Reyes · More from publication -
Heinz Picks Purple As New EZ Squirt Color - new ketchup product information - Brief Article
First came Traditional Red EZ Squirt. Then Blastin' Green. Now comes Funky Purple. That's Heinz's new "mystery" EZ Squirt color set to roll out...
Brandweek, 06/25/01 by Sonia Reyes · More from publication -
Unilever's Ragu Turns 'Radical,' Bows $35M Effort for Pasta Meals - new sauces - Brief Article - Statistical Data Included
Unilever Bestfoods this week marks the first foray of its Ragu pasta sauces into the prepared meat category with a $35 million national TV and...
Brandweek, 06/18/01 by Sonia Reyes · More from publication -
Chicken of the Sea Icon Resurfaces with $10M - mermaid icon to be reintroduced, marketing campaign - Brief Article
Chicken of the Sea will reintroduce its blonde Mermaid icon in July with a $10 million TV and print effort behind the new Tuna Salad Kits, marking...
Brandweek, 06/18/01 by Sonia Reyes · More from publication -
Dannon Stirs Up Two Kiddie Yogurt Lines - Brief Article - Statistical Data Included
Continuing its fight with General Mills' Go-Gurt in the kid yogurt segment, Dannon will bow new flavors and package redesigns for its Danimals and...
Brandweek, 06/18/01 by Sonia Reyes · More from publication
