Article Results (Showing 1 - 3 of 3) RSS Alert
-
Keeping your ad pages sold - magazine advertising pages
Eight basic steps are presented aimed at assisting magazine publishers in retaining the ad pages that they have sold. Magazine publications should...
Folio: The Magazine for Magazine Management, 01/01/94 by Spencer Longshore · More from publication -
Keeping your ad pages sold
In today's economy, it's not enough to close the sale. To keep the business, you have to keep on selling. In today's economy, it's not enough to...
Folio: The Magazine for Magazine Management, 11/01/92 by Spencer Longshore · More from publication -
Special interest magazines can sell national accounts; Part 1: laying the groundwork
Small, special interest magazines can sell major national consumer advertising accounts, by identifying the advertisers most likely to buy....
Folio: The Magazine for Magazine Management, 04/01/84 by Spencer H. Longshore, III · More from publication
