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Managing on-air ad inventory in broadcast television
An analytical model for managing on-air ad inventory in broadcast television is presented. The ad inventory in this industry is priced based on...
IIE Transactions, 12/01/08 by Srinivas Bollapragada · More from publication -
GE's energy rentals business automates its credit assessment process
GE Energy Rentals, a business unit of General Electric Power Systems (GEPS), uses an automated Web-based application to assess customers' credit...
Interfaces, 09/01/03 by Srinivas Bollapragada · More from publication
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