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TV upfront tally slips to $8 billion as networks take their chances on scatter; As prices fall 1% to 3%, the Big Five hold back up to 15 % of inventory.(NEWS)(CBS Corp.)(Viacom Inc.)(The News Corporation Ltd.)
Byline: BRIAN STEINBERG THIS YEAR'S UPFRONT tally is estimated to be between $7.8 billion and $8.1 billion, down from last year's about $9.23...
Advertising Age, 08/10/09 by Steinberg, Brian · More from publication -
Plethora of promos will soon mob your TV screen; Tolerance of "messy' media prompts testing of top-to-bottom ads.(NEWS)
Byline: BRIAN STEINBERG THE TV SCREEN may be about to get it from all sides: TV networks and advertisers are quietly testing whether...
Advertising Age, 08/10/09 by Steinberg, Brian · More from publication -
NBC, CBS have conflicting visions of broadcast future; NBC stakes its bets on cable, while CBS doesn't budge from mass model.(CBS Broadcasting Inc.)(National Broadcasting Company Inc.)
Byline: BRIAN STEINBERG You'd think the nation's two oldest broadcast TV networks would agree where the future of the industry lies. You'd be...
Advertising Age, 06/22/09 by Steinberg, Brian · More from publication -
ABC gets a bit forward in its push to get fall viewers.(American Broadcasting Companies Inc. ABC Broadcast Group)
Byline: Brian Steinberg Summer hasn't even officially begun yet, but ABC wants you to "Flash Forward'' to autumn. The Walt Disney network has...
Advertising Age, 06/22/09 by Steinberg, Brian · More from publication -
Media buyers fairly frosty on prospects for prime-time Leno; CBS, ABC expected to top him in ratings even with untested shows.(CBS Broadcasting Inc.)(American Broadcasting Companies Inc. ABC Broadcast Group)
Byline: BRIAN STEINBERG NBC is touting Jay Leno's new prime-time program, which will make its debut Sept. 14, as an innovative, DVR-proof...
Advertising Age, 06/08/09 by Steinberg, Brian · More from publication -
WOMEN TO WATCH; Barbara Blangiardi.(NBC Universal Inc.)
Byline: BRIAN STEINBERG Senior VP-creative partnership and innovation NBC Universal MORE TV ADS THESE days look less like the...
Advertising Age, 06/01/09 by Steinberg, Brian · More from publication -
Why "reliable' shows work for CBS; Net wins ad dollars by forgoing quirkiness for safe, stable programs.
Byline: BRIAN STEINBERG OVER AT CBS, offbeat is off the schedule. In the past few years, CBS has used upfront week to unveil something a...
Advertising Age, 06/01/09 by Steinberg, Brian · More from publication -
Memo to buyers: We'll wait ... you'll pay; Medium's mass reach commands share of even today's shrunken budgets.
Byline: BRIAN STEINBERG To: Our advertisers From: CBS, Fox, ABC, NBC and the CW Re: This year's TV upfront You've been...
Advertising Age, 05/25/09 by Steinberg, Brian · More from publication -
7 Tina Fey; Can Brand Fey get any bigger? You betcha.
Byline: Brian Steinberg On NBC's "30 rock,'' Tina Fey's character is a neurotic named Liz Lemon. But during a recent promo for the show, the...
Advertising Age, 05/18/09 by Steinberg, Brian · More from publication -
Marketers fight for right to buy shows, not networks; In digital world, brands want to follow favorite programs across media.
Byline: BRIAN STEINBERG Want your ads in CBS's blue-chip "CSI''? Then you'll have to run some in "Harper's Island.'' Eager to get your...
Advertising Age, 05/18/09 by Steinberg, Brian · More from publication
