Article Results (Showing 1 - 10 of 37) RSS Alert
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Marketing: it's 51 percent common sense
Some aspects of camp management are almost automatic. You need food, you call your food service. You need shirts, you e-mail your outfitter. You...
Camping Magazine, 09/01/06 by Steve Cony · More from publication -
Marketing matters: what's your sign?
What comes to mind when you think of McDonald's? Prudential? How about United Way? What comes to mind when you think of McDonald's? Prudential?...
Camping Magazine, 11/01/03 by Steve Cony · More from publication -
Theme esteem
Nearly every camp has a logo, yet many do not complete their identity by adding a complementary theme line. While some call these slogans or tag...
Camping Magazine, 09/01/03 by Steve Cony · More from publication -
When and where are you reading this?
An often overlooked issue is the circumstances under which your marketing message is seen, heard, and felt. While careful attention is usually...
Camping Magazine, 07/01/03 by Steve Cony · More from publication -
Spelling counts
There is much about the total camp experience that creates an ambience of informality summer, warmth, blue skies, school vacation, recreational...
Camping Magazine, 05/01/03 by Steve Cony · More from publication -
Camp un-traditions
The institution of summer camp exists and thrives in large part due to its traditions. If a summer camp experience left no footprint on the mind of...
Camping Magazine, 03/01/03 by Steve Cony · More from publication -
Find your niche!
Eight or so years ago, handfuls of camps with vision began to invest in ropes courses and climbing walls. They signed contracts with those who...
Camping Magazine, 01/01/03 by Steve Cony · More from publication -
You're it! - Marketing Matters
Admit it-boasting is fun every once in a while Admit it-boasting is fun every once in a while As a camp director and/or owner, it is important...
Camping Magazine, 11/01/02 by Steve Cony · More from publication -
How creative! - actually, how creative? - Marketing Matters
Camp is over. Now you face the beginning of that annual series of decision points, and one is determining the marketing message you will deliver...
Camping Magazine, 09/01/02 by Steve Cony · More from publication -
Frequently asked questions - Marketing Matters - camp marketing and public relations
Following this year's round of national and regional conferences, several questions and issues turned up frequently during marketing seminars....
Camping Magazine, 07/01/02 by Steve Cony · More from publication
