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Moving toward multimedia marketing: advertisers will expect more sophisticated presentations

Multimedia presentations allow magazine salespeople to better reach advertisers. Multimedia technology enables the custom delivery of information...
Folio: The Magazine for Magazine Management, 01/01/97 by Stuart W. Park · More from publication
Put your money where the profit is

Major publishers, such as Time Warner, Rodale and Hearst, are committed to offering interactive television, CD-ROMs and other multimedia products....
Folio: The Magazine for Magazine Management, 08/01/95 by Stuart W. Park · More from publication

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Your Work What’s an Online MBA Worth?

What’s an Online MBA Worth?

A lot more than you probably think. But if you plan to get one, you have to finesse the degree’s lingering image problem.
Your Industry Inflation is Zero, But Auto Insurers Are Jacking Up Rates

Inflation is Zero, But Auto Insurers Are Jacking Up Rates

The most recent Consumer Price Index makes a compelling case for the fact that state regulators may not be keeping up with car insurance rates, especially at a time when many Americans are least able to pay their bills. Earlier this week the U.S. Department of Labor released figures showing that while the CPI, which measures the cost of [...]
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.