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Food labels: attractive to both sexes

A survey conducted by Men's Health magazine indicates that men and women have an equal interest in food labels. Some 86% of males read food labels...
American Demographics, 08/01/91 by Susan Krafft · More from publication
Collecting and consuming: the heart of the Hall of Flame

The characteristics of collectors are exaggerated versions of the characteristics of consumers in general. The masculine personality traits that...
American Demographics, 08/01/91 by Susan Krafft · More from publication

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Your Work Insanely Great Marketing

Insanely Great Marketing

Apple’s obsession with its own image makes great products look even more glamorous.
Your Industry The Comcast-NBC Deal Is a Really, Truly Terrible Idea

The Comcast-NBC Deal Is a Really, Truly Terrible Idea

We’re finally at the point where Time Warner (TWX) is going to spin off AOL, which was originally the acquired in one of the most ill-conceived merger deals of all time. And now what happens? Comcast (CMSA) decides that it isn’t satisfied with creating a trend of increasing share prices. No, it sees a vacuum [...]
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.