Article Results (Showing 1 - 10 of 78) RSS Alert
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Techno-marketing
Byline: Susan Thea Posnock Byline: Susan Thea Posnock One just has to look at something that's relatively simple, like media kits - which today...
Folio: The Magazine for Magazine Management, 09/01/04 by Susan Thea Posnock · More from publication -
Goodbye Numbers Nerd
Byline: Susan Thea Posnock Byline: Susan Thea Posnock Here's a scenario that most circulators can still only dream about. Two years ago, when...
Folio: The Magazine for Magazine Management, 09/01/04 by Susan Thea Posnock · More from publication -
the e-volution of e-delivery
Byline: Susan Thea Posnock Byline: Susan Thea Posnock For years, digital delivery of magazines and other periodicals has been a cool idea that...
Folio: The Magazine for Magazine Management, 08/01/04 by Susan Thea Posnock · More from publication -
Hard Selling Made Easy
Byline: Susan Thea Posnock Byline: Susan Thea Posnock Publishers spent the 1990s throwing money away wooing subscribers with splashy,...
Folio: The Magazine for Magazine Management, 06/01/04 by Susan Thea Posnock · More from publication -
Fighting For A Piece Of The Pie
FIGHTING FOR A PIECE OF THE PIE.(televison advertising) Byline: Susan Thea Posnock Magazines can't take much comfort from this year's TV...
Folio: The Magazine for Magazine Management, 06/01/04 by Susan Thea Posnock · More from publication -
The Color of the Magazine Industry
Byline: Susan Thea Posnock Byline: Susan Thea Posnock When Ron Stodghill was recruited by Vanguarde Media in early 2003 to be editor-in-chief...
Folio: The Magazine for Magazine Management, 05/01/04 by Susan Thea Posnock · More from publication -
Customer Satisfaction Up Online
CUSTOMER SATISFACTION UP ONLINE.(e-retail climbing in American Customer Satisfaction Index) Byline: SUSAN POSNOCK Clicks mostly trounce...
American Demographics, 04/01/04 by Susan Posnock · More from publication -
Winning In A Losing Battle
Byline: Susan Thea Posnock Byline: Susan Thea Posnock When newsstand sales faltered after firming up in mid 2002, publishers speculated about...
Folio: The Magazine for Magazine Management, 04/01/04 by Susan Thea Posnock · More from publication -
The Magic Man Takes Over
Byline: SUSAN THEA POSNOCK Byline: SUSAN THEA POSNOCK Joseph Loggia, who joined Advanstar when it acquired Magic International in 1998, was...
Folio: The Magazine for Magazine Management, 02/01/04 by Susan Thea Posnock · More from publication -
Tivo To The Rescue!
Byline: Susan Thea Posnock Byline: Susan Thea Posnock Technological advances usually throw a bit of a scare into the magazine business....
Folio: The Magazine for Magazine Management, 02/01/04 by Susan Thea Posnock · More from publication
