Article Results (Showing 1 - 10 of 18) RSS Alert
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How to hold television accountable
New York Times Sports Leisure Magazines Research and Marketing VP Hugh White did research to evaluate the value of magazine advertising versus...
Folio: The Magazine for Magazine Management, 03/15/95 by Suzanne Zelkowitz · More from publication -
How to make education programs pay dividends - CMP's Channel Advocate Program
CMP's Channel Advocate Program assists magazine advertisers increase their business by evaluating readers' needs. CMP's program serves as a conduit...
Folio: The Magazine for Magazine Management, 11/15/94 by Suzanne Zelkowitz · More from publication -
How to hit moving targets accurately - Oxendine Publishing Inc
Oxendine Publishing Inc. Pres. W.H. Oxendine intimated the difficulties he encountered when he was trying to distribute his student-oriented...
Folio: The Magazine for Magazine Management, 05/01/94 by Suzanne Zelkowitz · More from publication -
How to get extra mileage from your editorial - Problem Solvers
Magazine publishers do not have to go to an expensive full-media blitz to get a small unkown magazine noticed by a lot of people. For the editorial...
Folio: The Magazine for Magazine Management, 12/01/93 by Suzanne Zelkowitz · More from publication -
How to rev up without relying on advertising - Problem Solvers
'Revolution,' a magazine intended to promote nurse empowerment, was conceptualized in nursing seminars conducted by its publisher, Laura Gasparis...
Folio: The Magazine for Magazine Management, 09/01/93 by Suzanne Zelkowitz · More from publication -
How Cycle World got back on the fast track - Cycle World magazine
Cycle World magazine has been chosen by Capell's Circulation Report as one of the widely circulated magazines for 1991 and 1992, a remarkable...
Folio: The Magazine for Magazine Management, 05/15/93 by Suzanne Zelkowitz · More from publication -
A place in the sun - Caribbean Travel & Life magazine's management strategies
Caribbean Travel & Life has been building its readership base working with tourist boards of the region and providing advertising support to some...
Folio: The Magazine for Magazine Management, 02/15/93 by Suzanne Zelkowitz · More from publication -
Circulation salary survey
Does increased pressure translate into higher salaries? Does increased pressure translate into higher salaries? Increased pressure was this year's...
Folio: The Magazine for Magazine Management, 10/01/92 by Suzanne Zelkowitz · More from publication -
Editorial salary survey: how does your salary compare to that of your peers?
One of the major concerns this year of the editorial professionals who responded to FOLIO:'s editorial salary survey was job security, or lack...
Folio: The Magazine for Magazine Management, 10/01/92 by Suzanne Zelkowitz · More from publication -
Production salary survey: salaries are up slightly, but morale is down
The downturn in the economy didn't pinch every production professional equally hard. Responses to FOLIO:'s exclusive annual production salary...
Folio: The Magazine for Magazine Management, 10/01/92 by Suzanne Zelkowitz · More from publication
