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Calculating Return on Investment

Skechers' Sneaker Ads Are Too Cool for School

The Children’s Advertising Review Unit, an advertising watchdog that keeps tabs on marketing that targets kids, has chided shoemaker Skechers for an ad that made its shoes seem too cool (video below).

8 Phony 'Bargains' and Better Alternatives

In this economy, enticing offers abound. But a lot of so-called bargains may turn out to be raw deals.