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It's what you know that counts

Marketplace information is part of what advertisers buy when they purchase pages in trade magazines. For the publisher, providing that data gratis...
Folio: The Magazine for Magazine Management, 09/01/91 by Terence Poltrack · More from publication
Intellectual books getting a second thought

NEW YORK CITY-After years of making eloquent appeals that whizzed over the heads of many media planners, but attracted a small, exclusive...
Folio: The Magazine for Magazine Management, 05/01/91 by Terence Poltrack · More from publication

Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Why Goldman's Apology Was a Waste of Time and Money

Why Goldman's Apology Was a Waste of Time and Money

Goldman Sachs (GS) apologized for its role in the financial crisis this week and announced it would invest $500 million in small businesses as a mea culpa. But corporate reputation expert Eric Dezenhall believes the move may be an expensive and pointless kabuki show for the unwashed masses who don't understand how the firm really works.
Your Money Quick and Easy Ways to Boost Returns

Quick and Easy Ways to Boost Returns

How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.