Article Results (Showing 1 - 10 of 309) RSS Alert
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Playing the Ad Market - Industry Trend or Event
YOU CAN INVEST IN A RECOVERY FROM THE BIGGEST ADVERTISING RECESSION IN A DECADE -- JUST NOT ANYTIME SOON. YOU CAN INVEST IN A RECOVERY FROM THE...
Industry Standard, The, 07/30/01 by Terry Lefton · More from publication -
Still On Their Feet - online sports sites - Internet/Web/Online Service Information
AMONG SPORTS SITES, ONLY ESPN.COM AND SPORTSLINE ARE PLAYING FOR KEEPS. THEY MAY YET TURN A PROFIT. AMONG SPORTS SITES, ONLY ESPN.COM AND...
Industry Standard, The, 07/23/01 by Terry Lefton · More from publication -
Nfl's Net Touchdown - contract with AOL Time Warner, CBS SportsLine and Viacom - Company Business and Marketing
Football has always meant big money on TV. Now it's beginning to spread to the Internet. Three media companies negotiated a five-year, $110 million...
Industry Standard, The, 07/09/01 by Terry Lefton · More from publication -
The Nba's Digital Rebound - New contract planning for next season - Company Business and Marketing
With superstars Allen Iverson and Kobe Bryant going mano a mano, the National Basketball Association's championship finals scored some surprisingly...
Industry Standard, The, 06/25/01 by Terry Lefton · More from publication -
Packaging For Tough Times - Industry Trend or Event
It all started with Procter & Gamble. The Tyrannosaurus rex of consumer goods signed a $300 million deal May 31 to place advertising on 12 Viacom...
Industry Standard, The, 06/18/01 by Terry Lefton · More from publication -
MSN Takes Aim at AOL's Customers - Company Business and Marketing
Prepare for the ISP Wars. MSN.com launched the opening salvo last week with a $50 million advertising campaign, as sure a sign as any that big...
Industry Standard, The, 06/11/01 by Terry Lefton · More from publication -
Packaging For Tough Times - Company Business and Marketing
It all started with Procter & Gamble. The Tyrannosaurus rex of consumer goods signed a $300 million deal May 31 to place advertising on 12 Viacom...
Industry Standard, The, 06/01/01 by Terry Lefton · More from publication -
Disappearing Act - Internet/Web/Online Service Information
Online advertising is already hurting. Now software that zaps Web ads is about to go mainstream. Online advertising is already hurting. Now...
Industry Standard, The, 04/23/01 by Terry Lefton · More from publication -
You Can't Zap These Ads - Industry Trend or Event
The 30-second TV spot ain't what it used to be. So marketers are grafting their ads directly onto the shows. The 30-second TV spot ain't what it...
Industry Standard, The, 03/26/01 by Terry Lefton · More from publication -
The Great Flameout - Industry Trend or Event
Precise and interactive, the Web was supposed to be the greatest medium yet for advertisers. So why have the grand hopes gone up in smoke? Blame...
Industry Standard, The, 03/19/01 by Terry Lefton · More from publication
