Article Results (Showing 1 - 6 of 6) RSS Alert
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JUDGE OF CHARACTER; E-Score service: Fictional spokespeople are the real deal.(News)
Byline: BONNIE THOMPSON Want your product to seem trendy? Put Desperate Housewife Gabrielle Solis in your ads. Looking for sincere? Dr. George...
Advertising Age, 07/31/06 by THOMPSON, BONNIE · More from publication -
Do the right thing? Not with a rival's inside info.(News)(Brief article)
Byline: bonnie thompson When PepsiCo was approached to buy some of Coca-Cola Co.'s "confidential information,'' it did the noble thing and...
Advertising Age, 07/17/06 by thompson, bonnie · More from publication -
Chrysler's staff discounts: An unwise quick fix.(employee discount incentive program)(Brief article)
Byline: Bonnie Thompson Chrysler Group plans to clear its crowded lots for the new-model year by reviving its employee discount incentive...
Advertising Age, 07/03/06 by Thompson, Bonnie · More from publication -
Readers fear incursion of IBM, other consultants.(International Business Machines Corp.)(Brief article)
Byline: bonnie thompson IBM is the latest corporate management consultant to nudge its way into the advertising business. While some view the...
Advertising Age, 06/12/06 by thompson, bonnie · More from publication -
Adages.
Toyota wants to keep him on team San Francisco 49ers star quarterback Steve Young may have retired from football, but he's still in the game....
Advertising Age, 08/28/00 by Julie A. Johnson Cuneo, Stephanie Thompson, Jon Fine; Tsui, Bonnie · More from publication -
AESTHETIC GEOMETRY.(school art and mathematics project)
Is aesthetics part of geometry? It certainly was in the seventh grade math and art classes at Tower Heights Middle School. In fact, students were...
School Arts, 01/01/00 by Smith, Katherine Coy; Thompson, Bonnie · More from publication
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