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• College come-ons 

  Marketers are targeting college students to develop a long-term, loyal customer base. Strategies for reaching students include advertising in book...

  American Demographics, 03/01/98 by Tibbett L. Speer · More from publication

• Stretching the holiday season - retailers and mail order houses depend on stretching the holiday season - includes related article on Frosty Morning Tree Farm 

  Consumers are more likely to celebrate the holiday season if they are younger, for those 65 years and older say they do not buy anything special...

  American Demographics, 11/01/97 by Tibbett L. Speer · More from publication

• Growing in the green market - marketing environmentally friendly products - includes related article on use of environmentally friendly cleaning products at federal courthouse 

  Environmentally friendly products have not been a success with consumers despite the great increase in public awareness about environmental issues....

  American Demographics, 08/01/97 by Tibbett L. Speer · More from publication

• Taxing time - public opinions on taxation 

  Most Americans think they do not get much value for their federal income tax dollars, and most suggest increasing taxes on another demographic or...

  American Demographics, 04/01/97 by Tibbett L. Speer · More from publication

• The give and take of tipping 

  Research found that 94% of those surveyed will tip a waiter or waitress but individuals are unclear about other instances in which they should tip...

  American Demographics, 02/01/97 by Tibbett L. Speer · More from publication

• Credit-card mania 

  Behavioral Analysis Inc reports that 75% of Americans receive at least one direct-mail offer for a new credit card every month. The mania for...

  American Demographics, 12/01/96 by Tibbett L. Speer · More from publication

• Public radio: marketing without commercials 

  National Public Radio (NPR) is celebrating its 25th anniversary and planning for its financial future at the same time in 1996. NPR programs air on...

  American Demographics, 09/01/96 by Tibbett L. Speer · More from publication

• A nation of students 

  Forty percent of American adults participate in adult education, often for job-related reasons. But this large number doesn't guarantee success for...

  American Demographics, 08/01/96 by Tibbett L. Speer · More from publication

• The unseen costs of eldercare: employers can help employees help their aging parents, and save money in the process 

  Companies can support employees with eldercare responsibilities, while saving time and money. Hidden costs of eldercare include partial...

  American Demographics, 06/01/96 by Tibbett L. Speer · More from publication

• They complain because they care 

  Consumers often voice their malcontent because they feel loyal to a particular store. Customer complaints are equally split between men and women...

  American Demographics, 05/01/96 by Tibbett L. Speer · More from publication