Article Results (Showing 1 - 10 of 261) RSS Alert
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Many consumers 'overwhelmed': scan data further defines 'Project Genome' consumer segments
Many consumers 'overwhelmed': scan data further defines 'Project Genome' consumer segments.(MARKETING) As wine consumption in the United States...
Wines & Vines, 05/01/08 by Tina Caputo · More from publication -
New websites increase direct sales prospects
New websites increase direct sales prospects.(Marketing Matters) For my column in the June 2007 Wines & Vines issue, I highlighted the sales...
Wines & Vines, 05/01/08 by Tina Caputo · More from publication -
Retain members with creative club events
Retain members with creative club events.(Marketing Matters) With thousands of wineries across North America competing for customers, it's no...
Wines & Vines, 04/01/08 by Tina Caputo · More from publication -
Competitions with twists: taster sensitivity and food affinity are keys
Competitions with twists: taster sensitivity and food affinity are keys.(Headlines) Lodi, Calif.; Ankeny, Iowa -- In most wine competitions,...
Wines & Vines, 03/01/08 by Tina Caputo · More from publication -
Selling in domestic 'export' markets
Those of us who live in California tend to believe that our views and preferences are shared by people in the rest of the country. The wake-up call...
Wines & Vines, 03/01/08 by Tina Caputo · More from publication -
The 'old-vine' dilemma: 71% of winemakers in our survey favor a legal definition
The 'old-vine' dilemma: 71% of winemakers in our survey favor a legal definition.(Marketing Matters) The term "old-vine" has long sparked debate...
Wines & Vines, 02/01/08 by Tina Caputo · More from publication -
Annual '100' lists favor U.S.: U.S. dominates 2007 Wine Spectator and Wine Enthusiast lists
Annual '100' lists favor U.S.: U.S. dominates 2007 Wine Spectator and Wine Enthusiast lists.(Headlines) San Rafael, Calif. -- Each fall, Wine...
Wines & Vines, 01/01/08 by Tina Caputo · More from publication -
Tasting room glassware goes upscale
As recently as the late '90s, most winery tasting rooms in the United States offered samples in standard Libbey-style wine glasses. You know the...
Wines & Vines, 01/01/08 by Tina Caputo · More from publication -
Winery podcasts can boost sales
As a follow-up to last month's column on podcast advertising, I'd like to highlight another podcasting option: producing your own. Instead of...
Wines & Vines, 12/01/07 by Tina Caputo · More from publication -
Podcast advertising: E-media's new wave
Now that everyone's up to speed on the Internet and blogs (you are, aren't you?), it's time to explore new techie territory. While websites and...
Wines & Vines, 11/01/07 by Tina Caputo · More from publication
