Article Results (Showing 1 - 10 of 447) RSS Alert
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Newspaper giants buy into Tribe; Washington Post, Knight Ridder want new-wave classified ads.(Interactive)(Tribe.net)
Byline: TOBI ELKIN Searching for the best house music in Pittsburgh, the most affordable neighborhoods in Denver or for a reliable house...
Advertising Age, 12/08/03 by Elkin, Tobi · More from publication -
RadioShack picks Prism model to launch health-care products; Web banner format will feature branded editorial content.(Interactive)(RadioShack is introducing its first line of health-related electronic products)
Byline: TOBI ELKIN RadioShack is set to introduce its first line of health-related electronic products, and selected Prism Media Networks, a...
Advertising Age, 10/13/03 by Elkin, Tobi · More from publication -
Cox test finds that viewers tune in to VOD ads; FreeZone trial includes Coke, BMW, Kraft; viewers watch ad content 25 minutes a week.(News)(Cox Media reports that viewers will watch long-form advertising)
Byline: TOBI ELKIN Findings from the first ad-supported video-on-demand test by a major cable TV operator suggest that viewers will gravitate...
Advertising Age, 10/13/03 by Elkin, Tobi · More from publication -
Paid search's appeal escalates; ROI makes format online marketing staple for Ford, others.(Interactive)(Microsoft ends its licensing deal with Internet search provider LookSmart)
Byline: TOBI ELKIN Last week Microsoft ended its licensing deal with Internet search provider LookSmart, signaling its intent to carve out its...
Advertising Age, 10/13/03 by Elkin, Tobi · More from publication -
Cox VOD Trial Finds Ads Draw Viewers; San Diego Test Shows Impressive Direct-Response Rate.(TV Currents)(a report finds that viewers will watch long-form advertising if they have options to choose from)
Byline: Tobi Elkin Advertising Age Findings from the first ad-supported video-on-demand test by a major cable TV operator suggest that viewers...
TelevisionWeek, 10/13/03 by Elkin, Tobi · More from publication -
After 'AOL': Time Warner taps branding agency; Lippincott Mercer wins giant's assignment.(News)
Byline: TOBI ELKIN AOL Time Warner has hired Lippincott Mercer, New York to rework its logo and positioning-minus AOL-as the world's biggest...
Advertising Age, 09/22/03 by Elkin, Tobi · More from publication -
Spam: annoying but effective; Despite protests from consumers, e-mail efforts work--for now.(Interactive)(a discussion of the effectiveness of e-mail advertising)
Byline: TOBI ELKIN The subject headers scream: "Cut your debt,'' "Enhance your attractiveness,'' ''Free auto warranty.'' It's a spam jam...
Advertising Age, 09/22/03 by Elkin, Tobi · More from publication -
Making the most of broadband; Reebok, Visa, others use fast medium to go beyond TV ad redux.(Interactive)(advertisers are beginning to focus on broadband)
Byline: TOBI ELKIN The always-on, super-fast broadband medium-now in 18% of U.S. homes-can be a rich canvas for storytelling and...
Advertising Age, 09/08/03 by Elkin, Tobi · More from publication -
Net analysis: Portals confront fickle surfers.(Interactive)(research finds that Web surfers tend to use multiple portal sites)(Brief Article)
Byline: Tobi Elkin Most Web surfers are portal hoppers, according to an analysis by Nielsen/NetRatings. The online measurement firm found that...
Advertising Age, 09/08/03 by Elkin, Tobi · More from publication -
The Buzz; What we're talking about.(Media Works)(AOL Time Warner may remove AOL from name)(Brief Article)
Byline: Jon Fine and Tobi Elkin IT HAS COME TO THIS. Corporate spin-ergy of the week: that the impetus to ax "AOL'' from AOL Time Warner comes...
Advertising Age, 08/18/03 by Elkin, Tobi; Fine, Jon · More from publication
