Article Results (Showing 1 - 10 of 245) RSS Alert
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Sprint Calls On Families For Caller ID - launches new campaign - Brief Article
Expanding an effort to position Caller ID as family friendly, Sprint this week will break a new TV, print and radio campaign in local markets to...
Brandweek, 07/16/01 by Todd Wasserman · More from publication -
X Marks Spot To Bow ESPN Konami Title - Konami to launch new skateboarding title - Brief Article - Statistical Data Included
Videogamer Konami will launch its X Games-branded skateboarding title at the ESPN-hosted event next month, joining about a dozen sponsors,...
Brandweek, 07/16/01 by Todd Wasserman · More from publication -
You Talking to Me? Palm's 2-Way Messages Chat Up Phone Booths - Brief Article
New Yorkers "interact" with outdoor ads by covering them with grafitti. Palm is trying to change that by planting some 200 interactive displays...
Brandweek, 07/16/01 by Todd Wasserman · More from publication -
PC Slump Spurs 'Mobility' Push; Microsoft Spells Relief 'X-P' - Brief Article
The current popularity of PCs was evidenced by the name-change for PC Expo. Like the trade pub eWeek (nee PCWeek) and the data firm NPD Intelect...
Brandweek, 07/02/01 by Todd Wasserman · More from publication -
LG Earmarks $15-20M Wake-Up Call - LG Electronics marketing strategy - Brief Article
The wireless handset market has been tough sledding for veterans like Motorola, Ericsson and even market leader Nokia, but that hasn't...
Brandweek, 06/25/01 by Todd Wasserman · More from publication -
Cellular One Rings in Sole '01 Effort - to launch television advertisement - Brief Article - Statistical Data Included
Cellular One will launch its sole TV ad this year in September with an ode to father-son relationships and a plug for its cellularone.com...
Brandweek, 06/25/01 by Todd Wasserman · More from publication -
Qwest Dialing Down; Xerox Takes on HP - Quest Communications Inc and Xerox Corp - Brief Article
One casualty of Qwest Communications' belt-tightening mode may be its branding advertising. The Denver-based telecom recently cut its ad budget "at...
Brandweek, 06/18/01 by Todd Wasserman · More from publication -
Siemens' Global Crossing - $45 million campaign - Brief Article - Statistical Data Included
German conglomerate Siemens breaks a $45 million campaign next month to show how its technology impacts the everyday lives of U.S. consumers in...
Brandweek, 06/18/01 by Todd Wasserman · More from publication -
MCI's Back, But This Time Benches Jordan - will drop Michael Jordan as spokesman - Brief Article
MCI will drop Michael Jordan as spokesman when it bows a new $70 million campaign later this year, as the company seeks a modern image positioning...
Brandweek, 06/18/01 by Todd Wasserman · More from publication -
Microsoft Switches On MSNTV Brand - new name reflects services and products - Brief Article - Statistical Data Included
In a bid to synergize its online properties, starting this month, Microsoft will phase out both the WebTV Networks and Microsoft TV names in favor...
Brandweek, 06/11/01 by Todd Wasserman · More from publication
