Article Results (Showing 1 - 10 of 63) RSS Alert

Ad 'bans' sell newspapers, but curbs are the reality: according to the press, various TV ads have been banned. This isn't strictly true, but the reality would make for duller headlines

It didn't take Lord Borrie and the Advertising Standards Authority long to make their presence felt in the television world. Less than two weeks...
Marketing Week, 11/18/04 by Torin Douglas · More from publication
How the small Times has shown up big differences; to some, the tiny Times is fresh-looking, and handy on the trains. To others, it represents a triumph of vulgarity and corporate arrogance

Remember when the News of the World was a broadsheet? I don't think we used the phrase "tabloid values" in those days. Not when the biggest tabloid...
Marketing Week, 11/04/04 by Torin Douglas · More from publication
BBC digital stations are not there for the masses: Paddy Barwise's report condemning BBC3 and BBC4 for catering to a 'niche' audience may be missing the point of digital television

Paddy Barwise is always worth listening to on the subject of television audiences. His report on BBC3, BBC4, CBBC and CBeebies is no exception: it...
Marketing Week, 10/21/04 by Torin Douglas · More from publication
Untimely demise of ad-funded public service programming: Ofcom has painted a bleak picture for ad-funded public service broadcasting just as ITV prepares to celebrate its 50th anniversary

So, farewell, TV advertising. For almost 50 years, the 30-second ad has funded a full range of high-quality public service broadcasting (PSB) in...
Marketing Week, 10/07/04 by Torin Douglas · More from publication
How Decaux saved outdoor from being just a wallflower: when JC Decaux introduced bus-shelter advertising 40 years ago, he laid the foundations for the strong outdoor sector we have today

Last week it was The Sun's 40th birthday. The week before, it was the Observer colour magazine's. This week it's the turn of the Daily Telegraph...
Marketing Week, 09/23/04 by Torin Douglas · More from publication
Athletes keep doping, but the backdrop stays clean: the Olympics have provided wonderful drama and tear-jerking heartbreak, uncluttered by sponsors' logos--despite the huge fees paid

It has been a rollercoaster ride at the Olympics (as they keep telling us)--and that's been a relief for the media. For radio, television,...
Marketing Week, 08/26/04 by Torin Douglas · More from publication

Confusion reigns in the debate on children's ads: Ofcom's stance on advertising food to children remains ambiguous, despite what the papers said. The food sector can't relax just yet

So what exactly is Ofcom's view on food advertising and children? As Marketing Week predicted last week, the broadcasting regulator has taken a...
Marketing Week, 07/29/04 by Torin Douglas · More from publication
Can Zip give a new lease of life to boring buttons? Interactive TV is widely available, but hasn't captured viewers' imaginations. A new channel is determined to harness its true potential

Have you pressed the red button recently? If so, was it for a programme or an advertisement? And was it worth the effort? Interactive television...
Marketing Week, 07/22/04 by Torin Douglas · More from publication
Can Rajar afford to move from diaries to meters? Rajar is still debating whether to switch from paper diaries to electronic meters for audience measurement, but what about the cost?

Remember the moment in Butch Cassidy and the Sundance Kid when they're about to leap off a cliff L into a river and Sundance admits he can't swim....
Marketing Week, 07/15/04 by Torin Douglas · More from publication
Mark Thompson: public face of the corporation: the BBC's new director-general, Mark Thompson, faces many hurdles--not least, the corporation's role as a public service

If BBC staff thought they were in for a quieter time in the wake of Greg Dyke and John Birt, it didn't take long for them to be put straight. New...
Marketing Week, 07/01/04 by Torin Douglas · More from publication

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Article Results (Showing 1 - 10 of 63) RSS Alert

Ad 'bans' sell newspapers, but curbs are the reality: according to the press, various TV ads have been banned. This isn't strictly true, but the reality would make for duller headlines

How the small Times has shown up big differences; to some, the tiny Times is fresh-looking, and handy on the trains. To others, it represents a triumph of vulgarity and corporate arrogance

BBC digital stations are not there for the masses: Paddy Barwise's report condemning BBC3 and BBC4 for catering to a 'niche' audience may be missing the point of digital television

Untimely demise of ad-funded public service programming: Ofcom has painted a bleak picture for ad-funded public service broadcasting just as ITV prepares to celebrate its 50th anniversary

How Decaux saved outdoor from being just a wallflower: when JC Decaux introduced bus-shelter advertising 40 years ago, he laid the foundations for the strong outdoor sector we have today

Athletes keep doping, but the backdrop stays clean: the Olympics have provided wonderful drama and tear-jerking heartbreak, uncluttered by sponsors' logos--despite the huge fees paid

Confusion reigns in the debate on children's ads: Ofcom's stance on advertising food to children remains ambiguous, despite what the papers said. The food sector can't relax just yet

Can Zip give a new lease of life to boring buttons? Interactive TV is widely available, but hasn't captured viewers' imaginations. A new channel is determined to harness its true potential

Can Rajar afford to move from diaries to meters? Rajar is still debating whether to switch from paper diaries to electronic meters for audience measurement, but what about the cost?

Mark Thompson: public face of the corporation: the BBC's new director-general, Mark Thompson, faces many hurdles--not least, the corporation's role as a public service

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