Article Results (Showing 1 - 10 of 307) RSS Alert
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Investor's confidence provides boost
Investor's confidence provides boost.(Annual Report 2005: SUPERMARKET)(Pathmark Stores Inc.) Despite reporting a loss for fiscal 2004, Pathmark...
Drug Store News, 05/02/05 by Mark Tosh · More from publication -
ACCME posts tools to address new rules
THE ACCREDITATION Council for Continuing Medical Education has rolled out a detailed "toolkit" designed to help the CME community implement the...
Medical Marketing and Media, 03/01/05 by Tosh, Mark · More from publication -
Transformational thinking
There are signs everywhere that pharmaceutical marketing is undergoing a transformation. Look at some of the developments of the past month: * The...
Medical Marketing and Media, 03/01/05 by Tosh, Mark · More from publication -
What happens in Vegas
Picture this kind of press coverage: Days before the industry's most important annual conference - the showcase meeting that draws top executives...
Medical Marketing and Media, 02/01/05 by Tosh, Mark · More from publication -
MM & M AWARDS 2005
Honoring the industry's best MM&M launched its inaugural Awards program one year ago to fill a void in the healthcare marketing arena for a...
Medical Marketing and Media, 02/01/05 by Tosh, Mark · More from publication -
Model of consistency
Medium of the Year American Family Physician Consistency and stability were the two pillars supporting the success of American Family Physician...
Medical Marketing and Media, 01/01/05 by Tosh, Mark · More from publication -
How we picked the winners
Here are MM&M's picks for the top performers in brand marketing, media and agency/network for 2004. This is the second year that MM&M has honored...
Medical Marketing and Media, 01/01/05 by Tosh, Mark · More from publication -
Research questions value of detailing, samples
ACCORDING TO a new two-year study, not only does detailing have little effect on physicians' prescribing habits, but sales rep calls may actually...
Medical Marketing and Media, 01/01/05 by Tosh, Mark · More from publication -
Efficient rise to the top
Marketing Team of the Year, Small Pharma Adderall XR The attention-deficit treatment Adderall XR moved into the top market share position for...
Medical Marketing and Media, 01/01/05 by Tosh, Mark · More from publication -
MEDIA MENU
The mood among medical journal publishers for the year ahead is one of cautious optimism. Most media owners are predicting marginal gains overall,...
Medical Marketing and Media, 12/01/04 by Tosh, Mark · More from publication
