Article Results (Showing 1 - 5 of 5) RSS Alert
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Know Your Numbers.(methods for analyzing marketing campaign success)(Statistical Data Included)
Understanding the relationship between data and direct marketers EVERYONE KNOWS ABOUT breakeven, contribution per order and lifetime value...
Target Marketing, 11/01/01 by TROLLINGER, STEVE · More from publication -
Now Playing on Channel 5.(cataloging via the Internet)(Statistical Data Included)
IN THE PAST THREE YEARS, the Internet has gone from being the answer to cataloging--the way companies were going to cut costs and grow profits by...
Target Marketing, 09/01/01 by TROLLINGER, STEVE · More from publication -
You Can't Buy CUSTOMER LOYALTY.(Brief Article)
IF YOU'VE PAID ATTENTION to popular culture during the last 40 years, you've come to learn there are certain things in life that money,...
Target Marketing, 04/01/01 by TROLLINGER, STEVE · More from publication -
Offer Development and MARKETING STRATEGIES.(training customers not to expect promotions)
Welcome to "Catalog Watch," a new monthly feature in which catalog specialists from J. Schmid & Assoc., Shawnee Mission, KS, will present some of...
Target Marketing, 01/01/01 by TROLLINGER, STEVE · More from publication -
Who's making the Net work?(Internet advertising)
TECHNIQUES THAT MAKE THE WEB MORE PRODUCTIVE FOR YOUR CATALOG My first formal introduction to Marks & Spencer, England's giant retailer, was...
Target Marketing, 06/01/99 by Trollinger, Steve · More from publication
