Article Results (Showing 1 - 10 of 23) RSS Alert
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Merchandising's hidden value: satisfying advertiser demands for merchandising support can help publishers position their magazines and build their franchises
Advertisers are generous people. They have given magazine publishers a gift of enormous value: Merchandising. Yet the recipients sometimes seem to...
Folio: The Magazine for Magazine Management, 09/01/90 by Walter Jorz · More from publication -
Defending the trade ad budget
Cutting back on trade advertising is a good way to cut your magazine's chances of surviving in tough economic times Cutting back on trade...
Folio: The Magazine for Magazine Management, 06/01/90 by Walter Jorz · More from publication -
Positioning your magazine; a magazine must establish its similarities to the competition before it can sell the differences
Positioning your magazine Positioning your magazine Every magazine needs to be someplace in the minds of buyers of media. Buyers need an idea...
Folio: The Magazine for Magazine Management, 02/01/90 by Walter Jorz · More from publication -
What makes a bad presentation bad?
What makes a bad presentation bad? What makes a bad presentation bad? What makes a bad presentation bad? Consultant Erwin Ephron and his...
Folio: The Magazine for Magazine Management, 09/01/89 by Walter Jorz · More from publication -
Moving up with the times
Moving up with the times Moving up with the times A few months back, a conclave of some 20 sales support people listened glassy eyed to a lecture...
Folio: The Magazine for Magazine Management, 04/01/89 by Walter Jorz · More from publication -
Ad campaigns: stay with a winner
Ad campaigns : Stay with a winner Ad campaigns : Stay with a winner A few months ago, John Emmerling of John Emmerling Inc. and creator of Money...
Folio: The Magazine for Magazine Management, 12/01/88 by Walter Jorz · More from publication -
How PCs are changing sales promotion; the personal computer is changing the way magazine promotion people do their jobs
How PCs are changing sales promotion How PCs are changing sales promotion "What color do you want?" The computer asks brightly. And that is...
Folio: The Magazine for Magazine Management, 08/01/88 by Walter Jorz · More from publication -
Strengthen your position with newsletters
Strengthen your position with newsletters Strengthen your position with newsletters Some New York, provincials put down Midwest Living's logo as...
Folio: The Magazine for Magazine Management, 06/01/88 by Walter Jorz · More from publication -
Behind every great salesperson…
WALTER JOYCE ON PROMOTION Behind every great salesperson... Today's intensely competitive ad sales arena means that publishers' bottom lines will...
Folio: The Magazine for Magazine Management, 04/01/88 by Walter Jorz · More from publication -
The video evolution: efficient production
The video evolution: Efficient production The video evolution: Efficient production Magazines are using video to promote a wide range of...
Folio: The Magazine for Magazine Management, 01/01/88 by Walter Jorz · More from publication
