Article Results (Showing 1 - 10 of 454) RSS Alert
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Toyota and Telemundo team to embed texts in telenovela opening; Carmaker aims to draw attention to its new Venza by sponsoring nightly viewer messages on show.(Toyota Motor Corp.)(Telemundo Network Group L.L.C.)
Byline: LAUREL WENTZ Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language telenovela, shot in New...
Advertising Age, 06/08/09 by Wentz, Laurel · More from publication -
Time Warner Cable: El Paquetazo.(Interpublic Group of Companies Inc.)(Brief article)
Byline: Laurel Wentz As general-market agencies seek more Hispanic business, the growing focus on bicultural, bilingual Hispanics is opening...
Advertising Age, 06/08/09 by Wentz, Laurel · More from publication -
Dr Pepper learns how to speak a third language; Soft drink's Vida23 targets bicultural youth with Spanglish effort.(Dr Pepper/Seven Up Inc.)(Brief article)
Byline: LAUREL WENTZ Marketers are trying to appeal to the bicultural lifestyle of a growing number of young Hispanics with programs such as...
Advertising Age, 06/08/09 by wentz, Laurel · More from publication -
WOMEN TO WATCH; Marla Skiko.(Marla Skiko marketing executive at SMG Multicultural)(Occupation overview)
Byline: Laurel Wentz Senior VP-director of digital innovation SMG Multicultural HOLDING A DIGITAL speed-dating event for major...
Advertising Age, 06/01/09 by Wentz, Laurel · More from publication -
WOMEN TO WATCH; Graciela Eleta.(marketing executive at Univision Communications Inc.)(Occupation overview)
Byline: LAUREL WENTZ VP-brand solutions Univision DURING THE EIGHT years Graciela Eleta headed multicultural marketing at Procter &...
Advertising Age, 06/01/09 by Wentz, Laurel · More from publication -
Launching pad: Redbean Society.(Jackie Bird)(Brief article)
Byline: Laurel Wentz Jackie Bird, a high-profile U.S. Hispanic-ad-agency exec for the past 20 years, is returning to the industry with an...
Advertising Age, 05/04/09 by Wentz, Laurel · More from publication -
Tecate stays true to its Mexican roots in U.S. marketing efforts; Brewer speaks `authentic' language of immigrants rather than targeting broader Hispanic market.
Byline: LAUREL WENTZ Unlike many marketers, Tecate's Carlos Boughton isn't a fan of targeting a broad Hispanic audience. Tecate, which...
Advertising Age, 05/04/09 by Wentz, Laurel · More from publication -
Alfonseca signs on to chair jury for Ad Age's awards; Top creatives, marketers will judge the entries; deadline is May 18.(Advertising Age's 11th annual Hispanic Creative Advertising Awards)(Brief article)
Byline: LAUREL WENTZ Mike Alfonseca, 38, founder and chief creative officer of Kraneo, an independent agency in the Dominican Republic and a...
Advertising Age, 05/04/09 by Wentz, Laurel · More from publication -
BRING A NOTEBOOK, NOT A BEACH TOWEL, TO CANNES; With less revelry, ad fest will be a lot more sober-in every way.(News)
Byline: LAUREL WENTZ And RUPAL PAREKH For anyone wondering how global recession will affect the Cannes Lions International Advertising...
Advertising Age, 03/09/09 by Wentz, Laurel · More from publication -
Global media agency of the year: Mindshare.(News)
With success in the Chinese market and content hits such as `In the Motherhood,' Mindshare is tops around the world By LAUREL WENTZ and NORMANDY...
Advertising Age, 03/02/09 by Wentz, Laurel · More from publication
