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• Times They Are A Changin', The 

  There's no doubt the profession has changed. But with the proper preparation, evolution need not be a bad thing. Optometry today looks very...

  Optometric Management, 07/01/06 by West, Walter D · More from publication

• Note from Chief Optometric Editor 

  Dear colleague, I am constantly amazed at the number and scope of new equipment and technological developments being offered in our industry. These...

  Optometric Management, 07/01/06 by West, Walter D · More from publication

• Playing the Hand You Were Dealt 

  Before you make any changes to your practice, or play your next hand of Black Jack, it pays to understand risk. On my way home from the Mountain...

  Optometric Management, 06/01/06 by West, Walter D · More from publication

• Early Adopters Have All the Fun, The 

  Those optometrists who are late to adopt technology miss opportunities and find themselves playing catch-up. I'm sure you've heard that...

  Optometric Management, 05/01/06 by West, Walter D · More from publication

• Are There Opportunities for the Majority of Graduates? 

  Most optometry school students indicate that they would like to own a practice. We must ensure that they have this chance. One of the many...

  Optometric Management, 04/01/06 by West, Walter D · More from publication

• Practice More Efficient Optometry 

  Do you feel as if you never have enough time? Try delegating automated clinical data-gathering to your staff. If your practice is like most...

  Optometric Management, 03/01/06 by West, Walter D · More from publication

• Eat Your Cake And Have It, Too! 

  Newly proposed contact lens legislation could have serious consequences for you and your patients. Recently there have been new legislative...

  Optometric Management, 03/01/06 by West, Walter D · More from publication

• Looking at Optometry from The Patient's Perspective 

  If our patients see us performing tests and gathering data, then how do they compare us with other physicians? As practitioners I think it's...

  Optometric Management, 02/01/06 by West, Walter D · More from publication

• What You Do Speaks So Loudly 

  Why the public, patients, insurance companies and even some optometrists are confused about what it is that we do. As the profession of...

  Optometric Management, 01/01/06 by West, Walter D · More from publication

• Give Credit to the Companies That Support Our Profession 

  Too often, we take industry-based initiatives for granted. It's time we acknowledge those who invest in our success. I'm writing this column as I...

  Optometric Management, 11/01/05 by West, Walter D · More from publication