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A PR handbook that delivers: fresh material and examples make this guide useful for novices and veterans alike
about the book about the book The Public Relations Writer's Handbook: The Digital Age by Merry Aronson, Don Spetner and Carol Ames...
Communication World, 09/01/07 by Wilma Mathews · More from publication -
The path to professional development
From the beginning, the founders of IABC attempted to create an organization that would grow organically and adapt to whatever the future would...
Communication World, 05/01/05 by Wilma Mathews · More from publication -
'What should I tell them?' Why every organization should have an official policy for communicating
A well-formed communication policy is to your organization what the IABC Code of Ethics is to you: a set of guiding principles and behaviors to...
Communication World, 05/01/04 by Wilma Mathews · More from publication -
The Heresy of MEDIA MEASUREMENT
Your new client wants you to "increase the awareness" of his company's services. How will you be able to show that you did indeed "increase...
Communication World, 02/01/00 by Wilma K. Mathews · More from publication -
Accreditation - it builds credibility
The accreditation program of the International Assn of Business Communicators (IABC) celebrates its 25th anniversary in 1998. Since its...
Communication World, 12/01/98 by Wilma K. Mathews · More from publication -
Do unto media as ye shall do unto your customers! Ten golden rules for good media relations
There are 10 rules that should be followed when interacting with the media. The first is to get to know the media by determining the stories they...
Communication World, 08/01/94 by Wilma K. Mathews · More from publication
