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• Four Powers of Design: A Value Model in Design Management, The 

  This analysis proposes a framework to bridge the gap between the world of designers and the world of managers. Illuminating her thesis with...

  Design Management Review, 04/01/06 by de Mozota, Brigitte Borja · More from publication

• Design and competitive edge: A model for design management excellence in European SMEs1 

  Introduction In an environment of internationalization and quest for quality, the innovation policy in small and medium enterprises (SMEs) is a...

  Design Management Journal, 01/01/02 by de Mozota, Brigitte Borja · More from publication